For accountants, bookkeepers & outsourced FDs who are technically strong, but know pricing and client quality should be better.
This is a short, practical 5-day reset designed to fix the structure underneath undercharging, price resistance, and poor-fit clients.
If you’re good at what you do but still feel:
- awkward talking about fees
- stuck with price-sensitive clients
- busy but not properly profitable
This will be useful.
What we’ll cover over the 5 days
Day 1 – Why undercharging isn’t a confidence problem
The real reasons pricing feels uncomfortable (and what actually needs fixing).
Day 2 – Why most positioning attracts price shoppers
How subtle positioning choices determine the type of clients you attract.
Day 3 – What clients really pay for
Shifting away from tasks and hours to outcomes and reassurance.
Day 4 – How to talk about fees calmly and confidently
Removing justification and holding your price without tension.
Day 5 – What to change over the next 30 days
Clear, realistic actions to improve pricing and client quality.
How it works
This is designed to be low time commitment but high impact.
- Delivered via email (so you won’t miss anything).
- Supported by a private Facebook group for discussion, prompts and live sessions.
- Short daily prompts + a couple of live sessions across the week.
Who this is for
This reset is for you if:
1. you run (or are building) an accountancy, bookkeeping or outsourced FD practice
2. you’re technically capable, but commercial confidence lags behind
3. you want better clients, not just more enquiries
It’s probably not for you if:
1. you’re looking for done-for-you leads
2. you want shortcuts without changing how you position or price
3. you’re not willing to reflect or make changes
About me
I’m Annie, founder of Practice Growth Academy.
I built my own practice to £200k+ turnover in 12 months, winning £3k/month clients and retaining them long-term, not through hacks or hype, but by fixing positioning, pricing and structure.
This reset is based on the same thinking.
Join the 5-Day Pricing & Positioning Reset
It’s FREE!
Sign up to reserve your place